Enrich. Empower. Enlighten

Pura Vie translates to “Pure Life” and is a center of spiritual balance and  rejuvenation for all who seek enlightenment. The name is derived from  the Spanish expression “Pura Vida” and the French phrase “La Vie Bohème”. “Pura Vida” means to live a life free of stress, to be grateful  for what you have, and to release negativity. “La  Vie Bohème” is the Bohemian free-spirited way of life of the individual  who believes in truth, freedom, and love. 

The energy Pura Vie embodies is open to all who desire natural, holistic bodywork, mind-body balance and strengthen their knowledge and practice in higher-conscious living.

Our Mantra: ENRICH. EMPOWER. ENLIGHTEN is also our Mission Statement. We seek to Enrich the soul through spiritual balance, Empower the body with holistic self-care, and Enlighten the mind to share this knowledge with  the world. 

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Please take the time to read our massage therapy service and retail product purchase policies. We aim to operate a harmonious studio and boutique through the consistent adherence of our guidelines.

Meet the Team


Noemi Pareja-Owner/Licensed Massage Therapist

Noemi is the free-spirited owner of Pura Vie. Her love for holistic wellness and bodywork has led her to create a studio of mindfulness, restoration and education for all who wish to experience holistic treatments. She is a 10-year+ licensed massage practitioner whose specialties include Ayurvedic and Table-Thai Massage, Sports/Deep Tissue Massage, Trigger Point Therapy, Active Stretching, and Myofascial Release, all which aid in the release of chronic tension, muscle pain and increased joint mobility. Her expansive background has allowed her to work with professional athletes, musicians, actors and manage exotic, luxurious resort spas before the creation of Pura Vie.

Lic. #: MA 66552